
Press Release
FOR IMMEDIATE RELEASE
Thor Defense, Inc. Signs Master Distributor
MOU
With Fenrir Industries
August XX, 2003 CHICAGO, IL
Thor Defense, Inc., and Fenrir Industries, Inc. announce a joint agreement
under which Thor Defense will become Master Distributor for all of
Fenrir Industries products.
The Memorandum of Understanding executed between the two companies
turns over all customer relations and marketing to Thor Defense while
bringing
Fenrir's state of the art products into Thor’s stable of product
offerings.
“
We are very pleased to be able to bring these excellent products into
the military and law enforcement realms,” says Thor Defense President
and Founder, Swen Swenson. “The men and women who work diligently
everyday to protect this great nation both here and abroad will truly
be able to reap the significant benefits afforded by Fenrir’s products.
For too long, companies providing military/law enforcement personal protection
equipment have been slow to really push the technology envelope. This
venture between Fenrir and Thor is formed on the basis of smashing that
status quo. We aim to have the most comprehensive and best trained sales
force around the globe that can truly deliver these outstanding products
to the end user.”
Swenson formed Thor Defense in 2002 on the basis of providing the most
superior products available to the special operations community. Prior
to starting Thor, Swenson had 5 years of experience working within the
tactical products industry, winning numerous system-wide military contracts.
Swenson has also worked as a consultant on numerous Hollywood action
pictures. A graduate of Columbia University in New York City, he got
his start in the security industry during college while body-guarding
notables like Donald Trump and providing physical security for the famed
Tiffany and Co.
“
This is an excellent match-up of strengths to balance weaknesses," says
Fenrir Industries' President and Founder, Robert Muller. "We had
been seeking a marketing partner for quite a long time who could bring
to our products the awareness and recognition they deserve. Long ago
we recognized Fenrir's expertise was developing superlative products,
and that effort was being diluted by the marketing activities we were
weak at. Thor's expertise, however, is exactly that: Raising market awareness
of these types of products. I am very excited at the prospect of finally
bringing these products to market and saving officers' lives and efforts!"
Muller founded Fenrir Industries in 1992 after designing a lightweight
battering ram powered by an explosive charge, making it capable of instantly
placing several tons of force onto a locked door. Prior to that Muller,
a mechanical engineer from Georgia Tech, had a decade's prior experience
on some of this nation's most technologically advanced military contractors,
including the President of the United States's Nuclear Football. Muller
and Fenrir have continued to invent numerous products such as the Ballistic
Door Shield, designed to protect tactical personnel from shots fired
during a forcible door breach to stopping anti-tank missiles to bomb
proofing aircraft cargo holds.
Cut from almost the same cloth, both Swenson and Muller are poised
to bring both tremendous new products and value to the law enforcement,
public safety and military markets. All product inquiries can be directed
Thor Defense, Inc.
Thor Defense, Inc., is a developer and global distributor
of tactical and special operations equipment located in Downers Grove,
IL. Complete
company and product information can be found at its web site at http://www.thordefense.com Fenrir Industries, Inc., is a developer, manufacturer and global
supplier of law enforcement, public safety, and military equipment
located in
Stamford CT. Complete company and product information can be found
at its web site at http://www.fenrir.com
EDITOR: Swenson, Muller Available for Interviews.
Product Photos, headshots available.
B-roll of In-Forcer Ballistic Ram (powered ram) available.
(See http://www.fenrir.com for info on In-Forcer ram.)
This story and accompanying images are available for download at:
http://www.fenrir.com/press_releases/pr-200308xx01.htm
All information and images copyright of Fenrir Industries, Inc.
A one-time use, unlimited distribution license is hereby granted for
your use.
Hard copy and high-resolution images are also available.
CONTACTS:
Thor Defense, Inc.
Diana Grows
info@thordefense.com
P.O. Box 280
Downers Grove, IL 60515
Phone: 630-541-5106
Fax: 630-541-7069
Fenrir Industries
Elizabeth Barth
press_office@fenrir.com
P.O. Box 2027
Stamford, CT 06906
Phone: 203-970-0671
Fax: 203-324-0907

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